...Which of course leads you to wonder, "Why would you do all of this work for free"?
Well, in the interest of full transparency, this is one way I get new clients.
This is me practicing what I preach... ;-)
A good percentage of the people do this for end up asking my team and I to build all of their online marketing campaigns for them.
When that happens, my in-house team and I actually build all the landing pages, build the follow-up campaigns, run the advertising campaigns, and implement everything for the client.
So that's my "hidden motivation" for doing this.